Ahmad Agency helps game developers turn great games into discoverable, marketable and player-focused products through research, positioning, audience development and coordinated marketing.
Why game marketing
Game development and game marketing are different disciplines. Development creates the game. Marketing focuses on understanding the game, the market and the player — then building the positioning, discoverability, presentation, acquisition, engagement, conversion and retention that connect the two.
Creates the experience.
Builds the connection.
Discover, engage and play.
The marketing system
Select a stage to see what it covers.
Services
01
Understanding the game, its market and its players before deciding how to market it.
02
Listing establishes the game's presence on relevant platforms. Optimizing improves how it's presented so visitors understand its value quickly.
03
The materials and messaging every other marketing effort depends on.
04
One part of a larger system — not the entire marketing service.
05
Turning interested followers into an active community.
06
Connecting the game with the people who reach its players.
07
Turning attention into wishlists, registrations and launch-day momentum.
08
What happens after launch matters as much as launch itself.
Full marketing partnership
Ahmad Agency can support developers across the game marketing lifecycle — not guaranteeing results, but bringing a consistent, research-led approach to each stage.
Research, positioning, store strategy, content and community foundations.
Creator/media outreach, player acquisition and launch coordination.
Retention, community management and continued player acquisition.
Expansion, optimization and long-term marketing strategy.
Work & market intelligence
Additional case studies will appear here as more projects are completed. Each follows the same format: research, findings, and how they translated into strategic recommendations.
Market Intelligence & Competitor Analysis
A research and positioning project exploring how Glowing Life could differentiate itself in a crowded genre.
Glowing Life is a narrative-driven exploration game in which the player restores light to a fading world. The research below was conducted to understand where the game could stand out and how it could reach the players most likely to care about it.
Research covered comparable titles, storefront positioning, player review sentiment on similar games, and the language used by this audience when describing what they value in exploration-driven narrative games.
The "cozy exploration" segment of narrative games has grown, but store pages in this space often lead with atmosphere rather than the specific player action that makes each game distinct.
Comparable titles that performed well on wishlist conversion tended to show the core mechanic within the first three capsule images, rather than relying on mood alone.
Reorder the store page to lead with the "restore light" mechanic, and adjust store copy to name the specific feeling the game creates rather than describing it only in genre terms.
Developer feedback for this project has not yet been published.
What developers say
About
Ahmad Agency approaches every project from two perspectives at once: player and marketer. Understanding the actual experience a game creates comes before deciding how that game should be marketed.
Playing and studying the game itself before making any marketing recommendation.
Considering how a real player discovers, evaluates and decides to try a game.
Studying comparable games, platforms and audience behavior.
Translating research into clear, honest positioning.
Carrying that positioning through store pages, content, community and outreach.
Contact
Let's understand the game, the market and the opportunity before deciding what marketing should look like.
